Online Marketing & Web Development

Frequently Asked Questions

What is Internet Marketing?
Internet Marketing is a broad term that includes Pay Per Click Management, Website Design and Development and Search Engine Marketing. All three work together to form a comprehensive approach to promoting your business online.

Each individual aspect of Internet Marketing has some value on its own, but it's only when you put all the ingredients together that you get a fully integrated and powerful online presence that delivers customers and results for your business.
What is Website Design and Development?
Website Design and Development covers everything from building a basic webpage to managing complex, database driven websites. It includes making sure that your website provides information, services and goods in a manner that makes it easy for customers to find what they're looking for.

Not only does your website need to look nice, it also needs to function effectively. If you have a Pay Per Click campaign, you need to make sure that your website offers them everything they are expecting when they click on your ad so they will become a customer. Websites need to be designed with an architecture that allows them to be easily scaleable so they can grow with your business. They need to employ the latest development standards so they look the same on as many browsers as possible and are friendly to the search engines so they can effectively index your website and present your business to the online world.
Do I really need to worry about Internet Marketing?
Absolutely! Today, most consumers begin their search for products and services on the internet. The internet has taken over from phone books, mail flyers and newspaper advertising. If you are not involved in internet marketing you are not being seen by the vast majority of consumers.
How does Internet Marketing differ from traditional forms of marketing?
While traditional media is still very valuable, it does differ from Internet Marketing. One of the most powerful difference is the ability for Internet Marketing to be delivered to a very targeted audience. When flyers are mailed to a neighbourhood, everyone might be a potential customer, but you are also paying to be seen by people who are not currently looking for your products or services. Internet Marketing can be targeted to people who are actively searching for your products and services right now!
What is Pay Per Click Advertising?
Pay Per Click Advertising (PPC) refers to the paid or sponsored listings you see above or to the right of the organic search results returned when you type a search term into a search engine such as Google.
What is Pay Per Click Management?
Pay Per Click Management refers to the effective implementation of a paid advertising program for the search engines' paid results programs, such as Google Adwords. These are the results that you see on the very top and right hand sides of your results when you do an internet search.

Companies bid to be shown for search words and phrases, and you only pay when someone clicks on your ad. It's not too difficult to advertise using these programs. The trick is to make sure that your advertising campaign is effective and within your budget.
Is Pay Per Click Advertising Expensive?
The price of PPC can vary greatly. Some of the factors that can effect the cost of a PPC campaign are how competitive the industry is, geographic region and campaign quality. The key is to design a campaign that effectively targets the greatest number of potential customers in the most cost effective manner.
What is Search Engine Optimization?
Search Engine Optimization, or SEO, employs the most relevant development standards so your site is easily indexed by the search engines, evaluates the copy on your site to make sure it is both search engine and customer friendly, and develops online relationships that build your brand online. Search Engine Optimization provides the essential building blocks of an effective Internet Marketing Plan that, when put together with Pay Per Click Management and Website Development and Design, provides a truly successful online presence.

Some of the considerations are valid HTML code, easy to use site navigation, sitemaps and ease of site indexing by the search engines.
What does it mean to have Valid HTML Markup?
Validating a web page ensures that the page is designed in accordance with the latest web development standards. This is important because a valid web page has no coding errors on it, will more likely look the same on different web browsers, and will be easier for the search engines to index, understand and rank.

Free Resources

Does your website use valid code?
Webpage Validation Tool

What is your Google pagerank?
Pagerank Checker

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